[HAMISH PRINGLE]BRAND MANNERS ...How often has a company's handling of a customer's telephone response to an advertisement or direct mailing turned out to be a turn off? How often has a customer interaction with staff, or 'moment of truth', in the retail environment turned into a re... Add to Cart
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[LESLIE BUTTERFIELS]ENDURING PASSION ...The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion ... Add to Cart
[TOM PETERS]THE BRAND YOU 50:Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion! ...Technology is changing almost everything. Management guru Tom Peters argues it's also going to change the entire landscape of work. In his set of self-help books for professionals, the Reinventing Work series, he declares that "90-plus percent of whi... Add to Cart