[CHRIS ANDERSON]THE LONG TAIL ...In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presen... Add to Cart
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[HAMISH PRINGLE]BRAND MANNERS ...How often has a company's handling of a customer's telephone response to an advertisement or direct mailing turned out to be a turn off? How often has a customer interaction with staff, or 'moment of truth', in the retail environment turned into a re... Add to Cart
[LESLIE BUTTERFIELS]ENDURING PASSION ...The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion ... Add to Cart
[TODD DUNCAN]TIME TRAPS:Proven Strategies for Swamped Salespeople. ...Productivity. It has been a buzz word in the business world for years. But despite our best attempts and countless self-help books, we still fall behind, work late, juggle our schedules, and become swamped. Time Traps addresses the most common mis... Add to Cart
[MARTIN LINDSTORM]BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound ..."Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide... Add to Cart
[LISA FORD]Exceptional Customer Service: Going Beyond Your Good Service to Exceed the Customer's Expectation (Paperback) ...... Add to Cart
[FORD HARDING]RAIN MAKING:Attract New Clients No Matter What Your Field. ...In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, ... Add to Cart
[HERB COHEN]MARKET PANIC:Wild Gyrations, Risks and Opportunities in Stock Markets ...Many investors were lulled into complacency by the stock market bull run stretching from 2003 to 2007. Now that the markets have moved into extreme bear territory investors are wondering what to do and whether it is still the case that equities have ... Add to Cart
[JUDI BEVA]TROLLEY WARS:The Battle of the Supermarkets ...Recent times have seen ferocious battles for supremacy among the supermarket chains in Britain. US giant WalMart took over ASDA, and northern upstart Morrisons acquired Safeway. Meanwhile Tesco has gone from strength to strength while Sainsbury's has... Add to Cart
[SICCO VANGELDER]GLOBAL BRAND STRATEGY:Unlocking Brand Potential Across Countries, Cultures & Markets ...Every global marketing manager and senior executive will want this book as a reference.... Add to Cart
[OG MANDINO] THE GREATEST SALESMAN IN THE WORLD - PART 1 ... This book is a classic guide to a philosophy of salesmanship, telling the story of Hafid, a poor camel boy who achieves a life of abundance.... Add to Cart
[OG MANDINO]THE GREATEST SALESMAN IN THE WORLD:Part II The End of the Story, PART 2 ...This sequel to Mandino's 1967 self-help classic features the same amalgam of biblical motifs and secular values as its predecessor. As the new story opens, an older Hafid (who rose from camel boy to "greatest salesman" in the original) is mourning hi... Add to Cart
[CARL SEWELL]CUSTOMERS FOR LIFE:How To Turn That One-Time Buyer Into a Lifetime Customer. ...In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Cus... Add to Cart