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...In The Long Tail, Chris Anderson offers a visionary look at the future of business and common culture. The long-tail phenomenon, he argues, will "re-shape our understanding of what people actually want to watch" (or read, etc.). While Anderson presen...
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Over 3 weeks ago

[Lagos]

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=N=1,850.00



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...How often has a company's handling of a customer's telephone response to an advertisement or direct mailing turned out to be a turn off? How often has a customer interaction with staff, or 'moment of truth', in the retail environment turned into a re...
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Over 3 weeks ago

[Lagos]

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=N=4,600.00



[+Details]



...The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion ...
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Over 3 weeks ago

[Lagos]

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=N=6,450.00



[+Details]



...Productivity. It has been a buzz word in the business world for years. But despite our best attempts and countless self-help books, we still fall behind, work late, juggle our schedules, and become swamped. Time Traps addresses the most common mis...
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Over 3 weeks ago

[Lagos]

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=N=1,650.00



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..."Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand." -- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide...
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Over 3 weeks ago

[Lagos]

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=N=2,850.00



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......
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Over 3 weeks ago

[Lagos]

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=N=1,250.00



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...In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, ...
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Over 3 weeks ago

[Lagos]

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=N=1,250.00



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...Many investors were lulled into complacency by the stock market bull run stretching from 2003 to 2007. Now that the markets have moved into extreme bear territory investors are wondering what to do and whether it is still the case that equities have ...
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Over 3 weeks ago

[Lagos]

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=N=1,350.00



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...Recent times have seen ferocious battles for supremacy among the supermarket chains in Britain. US giant WalMart took over ASDA, and northern upstart Morrisons acquired Safeway. Meanwhile Tesco has gone from strength to strength while Sainsbury's has...
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Over 3 weeks ago

[Lagos]

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=N=1,950.00



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...Every global marketing manager and senior executive will want this book as a reference....
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Over 3 weeks ago

[Lagos]

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=N=3,850.00



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... This book is a classic guide to a philosophy of salesmanship, telling the story of Hafid, a poor camel boy who achieves a life of abundance....
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Over 3 weeks ago

[Lagos]

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=N=1,250.00



[+Details]



...This sequel to Mandino's 1967 self-help classic features the same amalgam of biblical motifs and secular values as its predecessor. As the new story opens, an older Hafid (who rose from camel boy to "greatest salesman" in the original) is mourning hi...
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Over 3 weeks ago

[Lagos]

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=N=1,250.00



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...In this completely revised and updated edition of the customer service classic (more than 600,000 copies sold), Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Cus...
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Over 3 weeks ago

[Lagos]

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=N=2,150.00







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